2024 · Product Design
P&G Product Design
Shaping everyday essentials for millions of households — a deep-dive into consumer packaged-goods design at one of the world's largest brands.
2024 · Product Design
Shaping everyday essentials for millions of households — a deep-dive into consumer packaged-goods design at one of the world's largest brands.
Overview
Lawn care that empowers every homeowner.
A versatile, user-centered weed control solution that enables homeowners to maintain a healthy and beautiful lawn with ease — built on effective performance, user safety, and adaptable functionality, so anyone can take pride in their outdoor space.
Goal / Motivation
Need / Challenges
Journey Map
IN THE SUMMER
Mowing usually takes
1.5hrs for a mid-size lawn
"Precise sprays work for single weeds, but I need 3hrs for the whole lawn"— Leo
They expect the waiting
time to be under 24hrs
"I need to come back and check if they're all dead. Or manually pull out."— Marti
Loop the entire process
every 1 or 2 weeks
IN THE FALL
Walking back and forth
identifying weeds 0.5hrs
Usually more than 2 tools
to grab from the garage
"…my wife says 'Okay,
see you in 3hrs'"— Eric
Loop the entire process
every time they see weeds
Key Insights
Time-consuming and repetitive process.
Balancing safety with effectiveness.
Difficulty targeting weeds without waste.
Research
We conducted both in-home visits — observing users in their natural lawn care routines — and on-site interviews to understand pain points across different contexts and environments.
Design Criteria
Emotional
Functional
How might we create a 'set it and forget it' weed control system that seamlessly combines widespread treatment and precise targeting, offering adjustable settings for any lawn size?
Concept Exploration
Final Concept
Concept 01
Concept 02
Concept 03
CAD 01
CAD 02
Outcome
Several concepts advanced into further engineering review, and the process itself became a reference for how design and manufacturing can collaborate earlier. The work sharpened my belief that great product design is as much about restraint as it is about invention.
