2024 · Product Design
P&G Product Design
Shaping everyday essentials for millions of households — a deep-dive into consumer packaged-goods design at one of the world's largest brands.
2024 · Product Design
Shaping everyday essentials for millions of households — a deep-dive into consumer packaged-goods design at one of the world's largest brands.
Overview
This project focuses on developing a versatile, user-centered weed control solution — one that enables homeowners to maintain a healthy and beautiful lawn with ease, without the guesswork or frustration that typically comes with it.
The solution is designed to empower users to care for their outdoor spaces confidently, giving them the tools and clarity to take genuine pride in their lawn maintenance experience.
The Challenge
Our team of five came from entirely different backgrounds — and alignment wasn't automatic. The early days were less about solving the problem and more about learning how to think together.
Once we found our rhythm, we moved quickly into problem identification — using persona maps and journey maps to build a shared understanding of who we were designing for and where their real pain lived. The research turned scattered instincts into a direction every decision could trace back to.
Process
The work moved through rapid sketching, concept selection, 3D modeling in SolidWorks, and photorealistic rendering in Keyshot for stakeholder review. Every iteration was stress-tested against ergonomics, material behavior, and tooling constraints.
Weekly critiques with senior designers helped sharpen the details that matter — the curve of a grip, the break of a shadow line, the weight of a branded surface.
Great consumer products disappear into everyday life — not because they're plain, but because they're right.
Outcome
Several concepts advanced into further engineering review, and the process itself became a reference for how design and manufacturing can collaborate earlier. The work sharpened my belief that great product design is as much about restraint as it is about invention.